PRODUCTION AREA – HISTORY - Consortium delle Venezie


Triveneto is historically one of the territories where the link with the vine historically recognized and described, witnessed by the first vineyard settlements in the Northeast dating back to Etruscan domain between the VII and V century BC. Important viticulture activities also occur in the Roman period, as evidenced by the fame of some retici and Acinatico wines as reported by Virgil and Strabone Ulpiano Domizio in their works.

Vine’s presence is also proved in Friuli (which name comes from the town of Forum Julii) today Cividale del Friuli and founded by Giulio Cesare who organized the first forum and market, able to show  very ancient wine traces. Testimoniances from Pliny are also recorded, which describes a territory which went up to Trieste where Pucinum was produced, a wine praised by the Greeks and legendarily thought of the longevity of Livia Augusta.


The unifying element in delle Venezie wine-history is represented by the Republic of Venice, whose activities ranged from the lands of Istria to the Vallagarina, Trento Province. The image of the Lion is still on the old entrance doors or frescoes of the most important palaces of Serenissima's dominated cities whose populations were considered to be the protagonists of European art, culture and civilization that time.

From the middle of 1300 to around 1700, Venetian traders controlled almost the whole wine market from the Eastern Mediterranean to the rich North Atlantic regions. This historical phase marks the beginning of a period of change both in the localization of vineyards and in the typology of the wines produced. From the 1300s, with the revolution of the noli, viticulture moved from the most peripheral areas (from the inner valleys and from the highest altitude) to places closer to the ports of embarkation and marketing. This choice influences the merchandise offer: wines began to be recognized not only for their color or for the production vine but also for the place of provenance.

Greater demand for quality wines, mainly destined for the markets of Oltralpe, is also due to an increased attention by winegrowers to vintage periods, preparation of wooden containers, technological development of torches and the preservation and transportation of the product.


Towards the end of the nineteenth century, viticulture reaches new energy thanks to the activity of important research and training centers.

Today in the area there are important oenological schools (San Michele all'Adige, Conegliano and Cividale del Friuli) as well as international research centers (the Mach Foundation and the National Center for Viticulture) in addition to the new Consortium Ateneums in Udine, Padua, Verona and Trento for the training of oenologists according to the European standards.