Solo Italiano 2019 – Russia in 2 stop to create the greatest Pinot grigio tasting
Consorzio Vini DOC delle Venezie has take part to the Solo Italiano tour, scheduled for 17 and 19 June, respectively in Moscow and St. Petersburg; two b2b days of tastings to meet the most important Russian professionals in the sector.
Thanks to its territorial identity and conscious of representing one of the most important appellation, the Consortium on Monday 17th at the Hotel Lotte in Moscow organizing the masterclass “Delle Venezie, Pinot grigio Stile Italiano”, led by journalist Denis Roudenko, with the aim to tell and make known more closely the “Italian Style” of the Pinot grigio DOC delle Venezie as a heritage to promote.
During these days the Consortium is also the protagonist of two walk around tastings scheduled for Monday 17 in Moscow at the Hotel Lotte and Wednesday 19 in St. Petersburg at the Sokos Hotel Palace Bridge, where it will be possible to taste the more than 80 labels of the 2018 vintage. bottle will have a specific QR code that will allow you to download the technical data sheet.
Solo Italiano, the edition of Simply Italian Great Wines dedicated to Russia is a success that is renewed, even in years marked by the market crisis, such as 2017, in which Russia has been able to give the first concrete signs of recovery. The trend of imports today shows a positive figure, with double-digit increases in both value (+ 33.1%) and quantity (+ 12.2%): 880 million euro for 4.47 million hectoliters. Italy dominates the ranking of Russian trading partners, representing almost 29% of wine imports: 255 million euros for 816 thousand hectoliters, respectively + 34.9% and + 34% (they follow at a distance, and with percentages of growth lower, France and Spain).
The participation of the Consortium in the Tour represents therefore a strategic opportunity to tell and promote the Pinot grigio Stile Italiano to a market like the Russian one, always very attentive to the quality of Made in Italy labels.